Production Hire - Delivering Exceptional Event Production Services - Ferrari Launch 2023





Table of Contents
Who is Production Hire?

Introduction
Production Hire, a leading event production hire services company, has been providing comprehensive technical supply services for over 25 years. Specialising in sound, lighting, staging, and visual equipment, Production Hire offers a complete turnkey solution for various event types. This case study explores the company’s extensive experience, diverse client base, and commitment to delivering flawless event production services.
Company Overview
Established over a quarter-century ago, Production Hire has become one of the UK’s premier event production hire services suppliers. With a vast inventory of cutting-edge equipment and strategically located warehouses in West Northamptonshire, the company is well-equipped to serve events across the UK, Ireland, and the Channel Islands. Production Hire has gained a reputation for excellence in live sound, LED screens, event lighting and stages.

Clientele
Throughout their extensive industry tenure, Production Hire has collaborated with a wide range of clients, catering to diverse event requirements. The company has developed a reputation for professionalism and top-tier event production services, from marketing agencies and festival organisers to local authorities and event managers. Each client brings a unique perspective and vision to their events, and Production Hire takes pride in being an integral part of their success. The company supports its clients in achieving their desired outcomes by providing exceptional production and visual displays.

Unparalleled Expertise
With more than two decades of industry experience, Production Hire has honed its skills in delivering professional event production services. Their comprehensive range of offerings includes live sound, LED screens, stages and stage roofs, and Layher structures. The company’s primary goal is to ensure that clients have access to all the necessary technical equipment for a flawless and highly professional event design-to-finish experience.

Conclusion
Production Hire’s extensive experience, coupled with its commitment to excellence, has established it as a trusted provider of event production services. The company consistently exceeds expectations by catering to a diverse clientele and delivering top-quality equipment and technical support. Whether it’s a marketing campaign, a festival, or a corporate event, Production Hire stands ready to deliver exceptional event production services and contribute to the success of every client’s vision.
Who is Ferrari?

Introduction
Needing little introduction, Ferrari is the iconic car manufacturer known worldwide for blending a love of car racing and luxurious comfort.
Ferrari cars can be seen on the race track and driven by consumers. The well-known bright red car has been a part of history since the conception of Ferrari in 1947. 1950 Ferrari debuted on the racetrack, and it didn’t take them long to secure their first win in 1951. Ferrari continues to design and launch first-class cars today.


Passionate Commitment
In recent years, Ferrari has emerged as a trailblazer in the automotive industry, embracing sustainability as a fundamental aspect of its corporate philosophy. The company acknowledges the urgent need to address climate change, reduce its carbon footprint, and promote eco-conscious practices across all operations.
One of the cornerstones of Ferrari’s environmental commitment is its ambitious plan to transition to an electrified future. By leveraging cutting-edge electric and hybrid technologies, Ferrari aims to significantly reduce the emissions of its high-performance vehicles while maintaining the exhilarating driving experience the brand is renowned for. This bold move is a strategic step towards a sustainable future and exemplifies Ferrari’s adaptability and willingness to embrace innovation.
Conclusion
Ferrari’s unwavering commitment to the environment marks a new era for the legendary automotive manufacturer. By embracing sustainability, the company is addressing the pressing environmental challenges of the 21st century and reaffirming its position as an industry leader that adapts and evolves with the times. Through innovation, collaboration, and a profound sense of responsibility, Ferrari is poised to inspire other automotive giants to follow suit and pave the way for a more sustainable future for the entire industry. This case study delves into Ferrari’s transformational journey towards sustainability, illuminating the strides taken by the brand to uphold its legacy of excellence while driving positive change for the environment and society as a whole.

The Brief
Production Hire was contracted to provide sound and lighting with a difference for a Ferrari exhibition and launch hosted at Stansted’s exclusive jet facility, the diamond hangar.
The Work
Production Hire was tasked with designing sound and lighting that would incorporate the values of Ferrari alongside exhibiting their latest designs. The lighting and sound needed to be suitable for use in the Diamond Hangar.

The Challenges
As with every custom-made project, there are challenges to face, both during the design and implementation of the product.
Thanks to the abilities of Production Hire and the wider team, all design issues were handled and mitigated during the initial planning process, leading the way to a straightforward development and installation of the sound and lighting equipment required for the exhibition and launch.

The Outcome
The exhibition and launch of the latest Ferrari design, held in the Diamond Hangar, was a successful event thoroughly enjoyed by all invitees and, of course, the Production Hire Team!
